Hello! I'm a San Francisco-based user experience designer and researcher with 5+ years of experience, that develops user centered products for physical and digital experiences. I specialize in UX research, qualitative research, ideation and product development. My UX experience spans across technology based product platforms and non profits.
Some of my professional areas of UX expertise include: usability testing, A/B testing, card-sorting, 1:1 interviews, focus groups, survey and questionnaire design, quantitative data analysis, participatory design sessions, ethnography, journey mapping, persona development, market research analysis, physical prototype development, and digital prototyping and animation development.
In a past career, I worked as an industrial designer with a user centered focus where I aided in developed of hardware products for Google, TPLink, Make My Day, NetGear, Nooka, and many other Bay area Startups.
I hold a Bachelor of Science in Industrial design from the University of Houston. I have a love for life, adventure, and people. I like to rent unique vehicles abroad from locals, I sailed from New Zealand to Fiji, I am building a boat (it’s small), I made a custom motorcycle in Indonesia. Mostly I like to try new things and step out of my comfort zone where ever that may be.
Freelance UX Researcher/UX Designer
Working abroad on several projects in Sri Lanka, that includes UX research and UX design.
UX Researcher/UX Designer
August 2014 – Apr 2019
UX Research planning including project/research timelines, interview guides, and interview screeners.
Storyboarded and designed case studies/presentations about Whipsaw UX projects for Business Development.
Conducted UX Research and analysis for numerous clients that included usability testing, A/B testing, card-sorting, 1:1 interviews, market research, focus groups, survey and questionnaire design, quantitative data analysis, participatory design sessions, ethnography, journey mapping, persona development, observational research, and immersive research.
Lead the design and development of physical and digital prototypes that bridged the gap between hardware and software and tested them with clients users.
Created an internal UX research program and process for the three Whipsaw design teams (ID, UI, and Mechanical engineering) that focused heavily on user centered design.
Industrial Designer/Design Researcher
August 2014 -November 2016
Created CAD, CMF, and concept ideation for consumer electronic clients with a focus on User Centered Design.
Market research and analysis for many clients to find design opportunities.
September 2012-May 2014
Responsible for bringing several products to market, and organizing production with manufacturers in China as well as USA.
Concept development and exploration
Graphics, brand aesthetics
UX and wire framing
Collaborations with major companies including Sanrio, Cartoon Network, DC Comics, MOMA, 3D Systems etc.
Patent Research and filing
Usability testing, A/B testing, card-sorting, 1:1 interviews, focus groups, survey and questionnaire design, quantitative data analysis, participatory design sessions, ethnography, journey mapping, persona development, interview screeners, market research analysis, physical prototype development, digital prototyping and animation development.
Sketch, InVision/InVision Studio, Principle, Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Adobe XD), CAD software Rhino & Solidworks, Rendering Keyshot Studio.